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Troy Niday named Sonoma Media Investments COO

  • Troy Niday.

Troy Niday has been named chief operations officer at Sonoma Media Investments, where he will oversee the company's production, circulation and transportation operations and its facilities.

“Troy has many years of extensive production and circulation experience at several newspapers across the country and will be a great addition to our SMI management team,” Sonoma Media Investments CEO Steve Falk said in a statement.

Niday is currently executive director of operations for Advance Central Services Alabama, where he has overall responsibility for the production and circulation operations at four Newhouse newspapers: the Birmingham News, the Huntsville Times, the Press-Register and the Mississippi Press.

Previously, he served as vice president of operations and circulation in Birmingham and helped form the Central Services division for the Alabama region.

Before moving to Alabama, Niday was circulation manager at the Oklahoman and assistant circulation director at the Arizona Republic. He started his career at the Omaha World-Herald and over 11 years held several circulation positions.

Niday and his family will be relocating to Sonoma County in early June.

Sonoma Media Investments owns The Press Democrat, Petaluma Argus-Courier, The Sonoma Index-Tribune, North Bay Business Journal, Sonoma magazine and the PD MediaLab website design service.

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