LOS ANGELES — It was a caffeine-charged Hollywood whodunit: Just whose bright idea was the "Dumb Starbucks" coffee shop that popped up and started serving free drinks from the corner of an otherwise uncelebrated strip mall.
After several days of speculation, the big reveal came Monday: the buzz-generating shop was a comedian's publicity stunt.
Keeping a straight face, Canadian comic Nathan Fielder told a crowd he was pursuing the "American dream" — before acknowledging that he planned to use the bit on his Comedy Central show "Nathan For You."
Earlier in the day, and for much of the weekend, a line from the store wound alongside the parking lot and up the block. Some patrons snapped pictures in front of a green awning and mermaid logo that is familiar — except that the word "Dumb" is prominently featured.
They weren't coming for gourmet fare: Their descriptions of the coffee ranged from "horrible" to "bitter," and one parent said his daughter complained that the hot chocolate was like water.
Instead, they are just coming to say they came, and to score a white paper cup with a sticker bearing the curious logo.
"It was a pretty dumb idea to come out in the cold" and wait for nearly two hours to get a coffee, joked Anthony Solis, who lives in nearby Hollywood.
One nearby merchant said someone had been selling cups for $5 each to people who didn't want to wait.
Dumb Starbucks opened Friday, and the interest it generated grew over the weekend with a boost from posts on Twitter and Facebook.
Before the rush of the past few days, production crews came several times to film at the location, according to permits taken out with Film LA, a private nonprofit that issues the licenses. The permits were billed to Abso Lutely Productions, which has produced Fielder's show.