Justin Connell is quick to name the virtues of the small mobile garden that he's selling to the elderly and others with a limited space to grow food and flowers.
But he also acknowledges that his entrepreneurial efforts have been aided by the fact that he's only 21 years old.
“I think I'm getting away with a lot because of how young I am,” said Connell, a 2010 graduate of Santa Rosa's Montgomery High School.
His patented creation, the Garden on Wheelz, recently went on sale at Friedman's Home Improvement's three retail locations.
The wheelbarrow-shaped product with adjustable legs allows the elderly to garden while standing or seated. It features 5.25 cubic feet of garden space, a “root aeration panel” underneath to make sure plants don't get too much water and a watering can stationed to capture nutrient-rich runoff.
Connell, a former starter on Montgomery's varsity basketball team, developed the product after becoming seriously injured in 2011 during a team basketball practice at Santa Barbara City College.
This fall his Santa Rosa company, LifeCycle Gardens, paid a manufacturing company in China to produce the Garden on Wheelz after attracting $450,000 in investment capital. One of the two investors is Pat McDonald, formerly one of the owners of REACH Air Medical Services.
McDonald, who coaches girls soccer at Montgomery, said he had watched Connell play basketball for the high school. More than a year ago the two men met by chance at a local training facility where Connell was delivering an earlier, wooden version of his mobile garden.
McDonald said he quickly became impressed with both the product and the young man, who he describes as “a go-getter.”
“Where do you see a 20-year-old with so much drive?” he recalled thinking.
Connell looks back to his basketball injury as a turning point in his life. Having suffered a cracked vertebrae and two bulged discs, he was forced to wear a back brace and move back to his parents' home in Santa Rosa.