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Viticulture briefs

The Alcohol and Tobacco Tax and Trade Bureau approved two new American Viticulture Areas in Lake County last week.

The 11,000-acre “Big Valley–Lake County” and the 9,100-acre “Kelsey Bench–Lake County” viticultural areas were established.

The TTB also made a minor boundary modification to the existing Red Hills Lake County viticultural area. All three of these Lake County viticultural areas are within the existing Clear Lake and North Coast viticultural areas.

The designations allows winemakers to describe the origin of their wines on the label.

Direct to Consumer Wine Symposium coming Jan. 22-23

The Direct to Consumer Wine Symposium will be held Jan. 22-23 at the South San Francisco Conference Center.

Now in its seventh year, the DTC Wine Symposium is a fundraiser for Free the Grapes! and Coalition for Free Trade.

Topics will include how to refresh your wine club, mapping your guests’ journey through the tasting room and creating an editorial calendar to coordinate and drive social media content and metrics.

“After hearing these workshop sessions, you’re going to have at least three to four takeaways you can implement the next day,” said Karen Barnes, 2014 chair and founder of Wine Direct Marketing Services.

Early bird registration pricing is available for Day 1 ($95) and Day 2 ($365) at www.dtcwinesymposium.com.

Wine Institute hosts trade group from Japan

Wine Institute hosted a group of 12 trade and media guests from Japan on an educational tour throughout California’s Wine Country in mid-September.

The group traveled to Santa Barbara, Paso Robles, Monterey, Livermore, Napa and Sonoma, visiting 12 wineries and meeting with five regional associations during their stay.

Japan is the fourth-largest wine export market for the U.S./California with $111.3 million in export sales in 2012.

Bringing in key wine buyers and media from throughout the world — Europe, Canada, Asia and Latin America — to experience California’s wine regions is one of the key components of Wine Institute’s wine export promotion. Last year, the International Department hosted more than 200 trade and media guests on 26 similar tours.

Compiled by Cathy Bussewitz. Submit items to cathy.bussewitz@pressdemocrat.com.

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