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Rubino: Sights, sounds of NFL's hard knocks date to 1960
Long before Bengals' Oklahoma drill, there were Sam Huff and Walter Cronkite

"Hard Knocks,” the HBO reality show that follows an NFL team through training camp, is in its eighth season (over a 13-year span), but I hadn't seen an episode until last week. If an excuse is needed, here are two: I used to work nights, and I didn't get HBO.

This season's show features the Cincinnati Bengals, the second time in the past five years the Bengals have been the series' focus, a cause of mild concern for NFL Commissioner Roger Goodell, who told NFL.com he wanted a better mix of teams and suggested “some kind of formal rotation.”

Ah, the good commish apparently above all else seeks parity, an even playing field even in the wacky field of reality television.

What? The Bengals aren't America's Team?

The 49ers, by the way, are one of several teams that declined HBO's invitation to be the stars of “Hard Knocks” this year. Make of that what you will, but the sentiment here is: Good for them. Talk about a potential needless distraction.

This latecomer's first reaction to “Hard Knocks”? A flashback to October 1960, when CBS's “The Twentieth Century,” a weekly news/feature documentary series narrated by Walter Cronkite, opened its fourth season with “The Violent World of Sam Huff.” The broadcast was technologically and thematically groundbreaking, further boosting pro football's recent ascension as it bid to become the nation's most popular spectator sport, and giving it significant clout as it transcended a mere game and took early steps toward becoming society's secular subject of Sunday worship.

The fearsome New York Giants defense at that time featured Huff, a middle linebacker who already had vaulted into the national consciousness a year earlier by being the first athlete to grace the cover of Time magazine. In “Violent World,” Huff was wired for sound during practices and an exhibition game, giving the audience a uniquely visceral experience.

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