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Jordan Winery's spoof videos take its brand online

  • John Jordan of Jordan Winery in Healdsburg, Tuesday July 30, 2013. (Kent Porter / Press Democrat)

Bikini-clad babes bounce happily in a pool.

A singer croons, “You're a good girl. You know you want it.”

And a hot model suggestively licks her lips while lighting a cigar for winery CEO John Jordan.

Jordan Winery Parody Video

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The scenes in Jordan Vineyard & Winery's latest video (see below) aren't necessarily what most viewers would associate with Wine Country.

But when it comes to building its brand online, the Alexander Valley winery tends to be a little bit more daring.

The latest example is its parody of the music video “Blurred Lines,” a song by musician Robin Thicke that generated considerable controversy as it climbed to the top of the Billboard charts.

Critics have called the lyrics misogynist and said Thicke's video, which in an unrated version features topless women dancing around in g-strings and undertones of bestiality, objectifies women and borders on “rapey.”

In the edited version of Thicke's video, which has been viewed more than 116 million times on YouTube, women in skimpy white and clear plastic outfits dance around suggestively in front of a white background.

Cultural critics have debated whether Thicke's video objectifies women.

“I think that's just silliness,” said John Jordan, CEO of Jordan Vineyard & Winery. “No more so than every commercial, music video. Too much is made of that stuff. It's a fun video, and it's a fun song that people really like. And that video has become a cultural phenomenon.”

Despite the controversy, Jordan seized on the song as the type that would catch on and, if properly harnessed, draw attention to his wine brand among younger consumers. He suggested that the winery do a parody and make its own music video.

Jordan's 'Blurred Vines' video


“I insisted we do this song. It was my idea,” Jordan said. “I could see it was rising in popularity ... I intuitively believed that it hadn't peaked yet, and I was proven correct.”

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