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ROBINSON: Some food for thought from Paula Deen

  • (MIKE LUCKOVICH / Atlanta Journal-Constitution)

Paula Deen needs to give the self-pity a rest. The damage to her carefully built image is self-inflicted — nobody threw a rock — and her desperate search for approval and vindication is just making things worse.

Sorry to be so harsh, but come on. Deen is tough and savvy enough to have built a culinary empire from scratch, in the process becoming the most famous Southern cook in creation. She incarnates the whole “steel magnolia” archetype, with razor-sharp toughness beneath the flutter and the filigree.

“I is what I is,” she said in her weepy exculpation on the “Today” show.

And that’s fine. Go ahead, be what you be. Just don’t try to make everybody else responsible.

For anyone who somehow managed to miss this whole melodrama — distracted, perhaps, by trifles such as landmark U.S. Supreme Court rulings or shocking revelations of government snooping — Deen’s troubles stem from a deposition she gave last month in a lawsuit filed by a former employee.

Under oath, Deen acknowledged that “of course” she had used the racial slur known euphemistically as the N-word. This was years ago, she explained, and, well, people use inappropriate language when they’re telling jokes, but she never used that word in a hurtful way.

On the contrary, Deen told “Today” host Matt Lauer, she is now the victim — of “very, very hurtful lies” and the erroneous judgments of “people I have never heard of (who) are all of a sudden experts on who I am.” I guess that includes me. But I believe Deen is familiar with the Food Network, Smithfield Foods, Wal-Mart, Target, Caesars Entertainment and the Novo Nordisk pharmaceutical company, all of which have severed or suspended their business relationships with her in recent days. Executives of those firms are the constituency that Deen seems to have lost, even if much of her fan base remains loyal.

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