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Backers of Sonoma hotel limits claim success in ballot-measure push

  • The revised plan for Chateau Sonoma Hotel & Spa. Key changes include shrinking the total project by 7,000-square feet, removing the Lynch building from the project and including one restaurant instead of three. (COURTESY RENDERING)

Proponents of an initiative to limit hotel development in Sonoma say they have gathered more than enough signatures needed to qualify the measure for a special election.

However, politicking over the measure is well underway, with campaign literature paid for by opponents of the hotel measure already circulating around town.

Also, the developer of a proposed 59-room hotel that is at the center of the debate is making an unusually direct plea for people to support the project.

Darius Anderson of Kenwood Investments sent a letter to all 6,750 registered voters in Sonoma inviting their feedback and offering to meet with people one-on-one at his office.

“There's a tremendous amount of misinformation out there about me,” Anderson said this week.

His plan is to build the hotel on West Napa Street a half-block south of the historic Plaza. It was initially proposed as Chateau Sonoma Hotel & Spa, a French-themed complex with two restaurants, a health club and spa, event center and 2,800 square feet of retail space. Anderson withdrew that proposal for revision, and said the new design calls for the same number of rooms but a smaller physical footprint, with one restaurant and a smaller event center. The French theme was replaced by a design that will celebrate writer Jack London, he said.

The proposed hotel limitation measure would cap any new hotel or expansion of an existing one to 25 rooms unless the city's hotel occupancy rate over the previous calendar year exceeded 80 percent. In 2012, the rate was just under 65 percent. The city has never had an annualized occupancy rate of 80 percent, according to City Manager Carol Giovanatto.

The measure is backed by a group called Preserving Sonoma that contends it is necessary to protect the city's quality of life from what its members consider to be major hotel development.

Larry Barnett, a former mayor and bed-and breakfast owner and the main proponent of the ballot measure, said volunteers have collected more than 1,500 signatures, about 500 more than needed to force the election. He said the group plans to submit the signatures to the city the first week of July.

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