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Old Santa Rosa deli gets new blood

  • A photo of Attilio and Ed that hangs in Canevari's Ravioli Factory and Deli, a 100-year-old business that is changing hands. The business is located on Lewis Road in Santa Rosa.

From the window of Canevari's Ravioli Factory and Deli, Ed Canevari has watched the history of Santa Rosa unfold over three generations.

But after decades of pounding dough and breathing flour in the ravioli room of his family business, he's ready to pass on the torch.

“I need some new blood,” he said. “We want to get back to the level of energy and service we had 20 years ago.”

Now in his 70s, the local icon is turning over management of the historic Italian-American business to Michael Coutre, a local investor who hopes to breathe new life into the nearly 100-year-old business.

His own kids, Canevari claims, aren't interested in the grinding work of the family factory.

Growing up in the two-bedroom house behind the Lewis Road business, Canevari had a front seat to watch the development of Santa Rosa — from fields to neighborhoods, subdivisions and commercial malls.

He tells tales of war-time prisoners working the hop fields off Chanate Road and spins yarns about the humble beginnings of Charlie Traverso, Traverso's Gourmet Foods founder and patriarch, and a friend of Canevari's dad, Attilio.

He'll give you an earful about some of the city's seamier moments if he thinks you deserve to hear them. Mention any local luminary of his generation, and his opinion appears instantly on his face. Oh, and by the way, the late actress Natalie Wood was a childhood buddy.

Canevari also loves to show newcomers a grainy black-and-white photo on the wall, depicting him and his father. Just 18 months old, he's dressed in a white apron and hat mimicking his father.

“I always liked to copy him,” said Canevari.

That kind of local history can't be bought for any price, which is why Coutre isn't planning on revamping the closely-held traditions of the Canevaris' operation.

“We are custodians of a legacy,” said Coutre, who was persistent in his desire to work with Canevari, despite a number of brush-offs by the septuagenarian. “Ed has entrusted his lifetime of work to us. Why go in and change that?”

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