Hot temps bring plea from PG&E

PG&E officials are asking customers to cut energy use this week as hot temperatures throughout the state strain energy sources.

The power company has implemented a “critical peak pricing” period Thursday to encourage customers to cut use during the predicted hottest point of the heat spell.

Temperatures are climbing today and expected to soar above 100 degrees in the Bay Area and Central Valley Thursday. PG&E is asking customers to reduce usage of appliances and keep air conditioning thermostats no lower than 78 degrees, unless health considerations are present.

Between noon and 6 p.m. Thursday PG&E will implement peak pricing, which effects those who have signed up for the energy conservation program. Through PG&E’s Critical Peak Pricing Program, business customers receive lower rates during the summer season in exchange for a higher rate during designated critical peak day hours, said Jana Morris, spokeswoman for PG&E. The power company can institute the high pricing program only 12 times a year. Thursday is the first day this year it will be used.